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What a Visit to Jerez Can Teach You About Sherry

"What the hell did I get myself into?" I wondered as I tugged my suitcase past alternating active and empty storefronts in Jerez de la Frontera. The first destination on my list? La Rosa de Oro, a bakery where I would re-group before my appointment at the famed Bodegas Lustau a few blocks away. Having just listened to a chatty Frenchman's travel tales on the train from Seville to Jerez, I desperately needed some caffeine. I sat alone, enjoying my coffee and pastry, pondering my question further, until some older gentlemen came by for their early afternoon chat. They filled the bakery with soft conversation and I started to feel more comfortable with my new surroundings. I centered myself on a different question, the one I always ask when traveling: "What will this place teach me?" More specifically, what might it teach me about its most prized product, sherry? As sources debate whether sherry is dying or not, I needed to see for myself in Jerez.

Jerez is locate…

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